Futuristix Media Communication Centre (FMCC) and ActiveMedia Technology held a mobile marketing and advertising workshop in Mumbai, which highlighted some of the issues facing the industry and looked at ways to solve it. The workshop also presented an opportunity for the listeners to understand the various challenges different markets create with various case studies.
In the sessions, ActiveMedia Technology’s Raj Singh explained how the mobile market has evolved in the country, with examples on the various marketing opportunities available today. Taking forward his views, Singh spoke at length on the ways to make mobile work in the marketing mix, followed by discussions on the compliances and best practices followed in the industry. He also shared his experiences with working on different technologies like text messaging to blue casting.
Sujai Srivastava from Reliance Infocomm gave the operator’s perspective by talking about the various mobile media options available for brand advertising, along with effectiveness and ROI measures for brand campaigns.
Presenting a traditional agency perspective, GroupM’s Vinod Thadani noted the different brand campaign possibilities available on the medium, and the assessment of results and ROI. Meanwhile, Buorgiorno’s Milind Pathak also shared his thoughts from a digital agency perspective.