Top Story


Home >> Advertising >> Article

Acquisitions, mergers and new structures – Life at Bates Enterprise couldn’t get any busier

Font Size   16
Acquisitions, mergers and new structures – Life at Bates Enterprise couldn’t get any busier

Bates Enterprise has been in the news a lot recently. The effects of the merger between Bates India and Enterprise Nexus had just set in with a changed structure, and the agency is now gearing up for the next level already. The big one on the cards really has been the report on the merger with David. Both the agencies prefer not to speak on the issue much right now, but it is apparently only a few weeks before we hear some official word on it.

The second big thing is on the 141 Worldwide front. The recent news on this is about Charulata Ravikumar, the Mumbai Head of the agency, who was also the Mumbai head for Bates Enterprise, putting in her papers. Ravikumar leaves just before some major changes are expected at 141 Worldwide.

Subhash Kamath CEO, Bates Enterprise, prefers to keep mum about it for now – understandably so – given the press briefing Bates has planned some time later this week. But the word is that 141 Worldwide has recently acquired an Indian marketing services agency. Following this acquisition, 141 Worldwide will be a standalone operation with its own team continuing to work under Kamath. Even as Kamath agreed that this was on the cards, he didn’t speak more on the acquired agency’s name or the new head.

However, he did explain that even with the acquisition and the subsequent new structure for 141 Worldwide, the current regional heads of Bates Enterprise would continue to be responsible for integrating 141 services on the agency’s clients, in addition to building the mainline advertising business. Kamath said, “More and more clients are seeking full 360 degree solutions. So, it’s important that both 141 and the advertising teams work in a smoothly co-ordinated manner.”

Has a Mumbai Head for Bates Enterprise been identified? “Yes, we’ve met quite a few candidates and have shortlisted two of them. Hopefully, we should be able to decide on the person within the next couple of weeks. I hope to have the new head in place by January,” replied Kamath.

He is happy with the way business has progressed for Bates Enterprise in the past few months. Some of the recent wins that the company has added to its kitty include Integriti Jeans, Hitachi Home and Life Solutions, UNICEF’s Polio Immunisation programme, Akanksha Jewellery, and more recently, the Metropolitan Media Co. “We’ve done rather well on the new business front recently. In fact, there are a few more wins in Kolkata and Bangalore that we should be announcing soon,” informed Kamath.

In all, Bates has seen changes in the structure with the merger, which saw the likes of Ravikumar becoming a Regional Head than the Country Head that she was of 141 Worldwide, Bates has seen new names being added to the agency and people leaving the agency too. Stating the Bates’ point of view here, Kamath said, “Change is inevitable these days, there is no point resisting it. In fact, the challenge lies in how well you embrace and manage change, in taking an organisation forward.”

He further said, “There has been a lot happening at our agency, and all for the better, I’d say. We’ve got a super team in place and I’m very, very proud of them. There is a larger vision in place for Bates Asia and I believe we’ve laid the foundation stone for that to be achieved. You will see all these efforts bearing fruit in the near future.”

One merger over, another on the plate and an acquisition in the bag – more hands joining at the senior management, there sure is action of sorts happening for Bates Enterprise. Where this leads the agency promises to be an interesting watch.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

OTT platform, Eros Now is strengthening its original content strategy with plans to roll out more than 10 original shows. Rishika Lulla, CEO, Eros Digital opens up on the same

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'