Top Story


Home >> Advertising >> Article

Acquisition: Is it the right route to grow?

Font Size   16
Acquisition: Is it the right route to grow?

The year 2012 has seen with some of the biggest agency-buy-and-sell stories of the last five years. Whether it was the global developments of Publicis Groupe taking over BBH or Dentsu buying out Aegis Media that impact India market as well or the India-based acquisitions of Hungama Digital, Communicate2, Indigo, Resultix, to name a few or creative powerhouse TapRoot finally selling part of the company to Dentsu, the year has had more than its share of deals.

But is acquisition the right route to grow – for the buying or the selling company. The question would be tabled at the exchange4media Conclave 2012, presented by Jagran.

While the exchange4media Conclave 2012 looks to completely focus on technology, data and the impact of these on marketing, acquisitions too is one subject that plays an important role in shaping up the business.

The Session Chairperson for this panel is Ranjan Kapur, Country Head – WPP.
Some takeaways from this discussion would include what acquisition implies for a creative agency; what drove the digital agency acquisitions that were seen in the year, and how does holding company acquisition manifest itself.

The other members of this panel are Agnello Dias, Chairman and Chief Creative Officer, TapRoot India, Arvind Sharma, Chairman, Leo Burnett India and Ashish Bhasin, Chairman – India and CEO – Southeast Asia, Aegis Media.

Dias will bring the perspective of a creative independent, and how a company can maintain autonomy and yet leverage benefits of a large network. Sharma, on the other hand has completed the acquisition of Indigo, and will speak on the pain points of integration and the right strategy of working with the acquired company. Bhasin brings the perspective from not only a holding company that was acquired globally and India will see its impact but also an acquirer that added one more digital brand through the acquisition route to the company.

The session is scheduled to take place in the Mumbai edition of the exchange4media Conclave, presented by Jagran on October 23, 2012.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video