Acquisition: Is it the right route to grow?

Acquisition: Is it the right route to grow?

Author | exchange4media News Service | Monday, Oct 15,2012 8:21 PM

Acquisition: Is it the right route to grow?

The year 2012 has seen with some of the biggest agency-buy-and-sell stories of the last five years. Whether it was the global developments of Publicis Groupe taking over BBH or Dentsu buying out Aegis Media that impact India market as well or the India-based acquisitions of Hungama Digital, Communicate2, Indigo, Resultix, to name a few or creative powerhouse TapRoot finally selling part of the company to Dentsu, the year has had more than its share of deals.

But is acquisition the right route to grow – for the buying or the selling company. The question would be tabled at the exchange4media Conclave 2012, presented by Jagran.

While the exchange4media Conclave 2012 looks to completely focus on technology, data and the impact of these on marketing, acquisitions too is one subject that plays an important role in shaping up the business.

The Session Chairperson for this panel is Ranjan Kapur, Country Head – WPP.
Some takeaways from this discussion would include what acquisition implies for a creative agency; what drove the digital agency acquisitions that were seen in the year, and how does holding company acquisition manifest itself.

The other members of this panel are Agnello Dias, Chairman and Chief Creative Officer, TapRoot India, Arvind Sharma, Chairman, Leo Burnett India and Ashish Bhasin, Chairman – India and CEO – Southeast Asia, Aegis Media.

Dias will bring the perspective of a creative independent, and how a company can maintain autonomy and yet leverage benefits of a large network. Sharma, on the other hand has completed the acquisition of Indigo, and will speak on the pain points of integration and the right strategy of working with the acquired company. Bhasin brings the perspective from not only a holding company that was acquired globally and India will see its impact but also an acquirer that added one more digital brand through the acquisition route to the company.

The session is scheduled to take place in the Mumbai edition of the exchange4media Conclave, presented by Jagran on October 23, 2012.

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