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Acquisition & Expansion: Wunderman’s 2011 India agenda

12-May-2011
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Acquisition & Expansion: Wunderman’s 2011 India agenda

Wunderman in India has been seeing steady growth, and 2011 will see the company add to its offerings in this market. While better collaboration with WPP companies such as JWT, Y&R and GroupM factors high on the agenda this year, Wunderman is also looking at expanding its footprint in cities such as Mumbai. In a bid to augment its presence further, the company is also on the lookout for acquisitions in the digital, data and analytics space.

In a conversation with exchange4media, Stephane Faggianelli, President, Asia-Pacific, Wunderman, said, “India and Indonesia are key markets for us in this region as we move forward. The priority this year is to collaborate more with WPP partners like JWT, GroupM and others and to bring the best of product to our clients, including the global accounts we have here. We are opening new offices with the objective of servicing our clients better.”

Faggianelli informed that Mumbai was a beginning, and more offices would be seen soon. At present, Wunderman has two units in India - Rediffusion Wunderman and Wunderman International. The company’s thought process behind this was to be able to cater to its two broad sets of clients –international and local, Wunderman International looks after the international accounts of the agency.

Speaking on the agency’s interest in acquisitions this year, Faggianelli said, “We are very interested in looking at potential acquisitions in the digital, data and analytics space, because it has been working very well for us in various markets. We know how to integrate well with agencies we acquire and they have contributed to the growth we have seen in the last two years.”

Wunderman already has around 300 people in its data and digital centres, and this area is of extreme priority to the company this year.

Drawing out the growth in the region last year, Faggianelli said, “We have grown about 45 per cent and the growth has come from global accounts, and the trend we saw of large advertisers shifting budgets from broadcast to digital and direct. Even as the markets of focus for us are China, India and South East Asia, at present, we have a very powerful network in Asia Pacific. We have come a long way in the last two years, which is why we have a strong local product, a good production unit, strong hubs and speed to market today.”

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