ACER, one of the leading laptop and PC players in India, has announced Bollywood actress Anushka Sharma as its brand ambassador. Sharma will feature in the upcoming campaigns – both offline and online for the brand and will endorse Acer’s products such as laptops, desktops, ultrabooks and convertible laptops. The new campaign featuring Sharma will be broadcast across several mediums.
This announcement came soon after the company launched a range of devices such as the Swift 7, Spin 7, Predator 21 X laptop and many more at IFA Berlin. The alliance will primarily foster the expansion of Acer’s innovative product range in various categories.
Announcing the association with Sharma, Chandrahas Panigrahi, Senior Director and Consumer Business Head, Acer India, said, “We are delighted to announce one of the leading youth icons, Anushka Sharma as our brand ambassador. Anushka’s love for gadgets and her quest for pushing the limits to be the best seamlessly fits the brand persona. We believe it will be a great association and would help us enhance the brand’s distinctiveness.”
Elaborating on the association with the brand, Sharma says, “Gadgets play an important role in our daily life and I'm extremely excited to represent a dynamic brand like Acer which is committed to providing its consumers an exciting experience with its innovative product range.”
Acer is also looking at expanding its retail presence, providing consumers the opportunity to experience an entire range of products along with brand expertise and assistance.