ACC Cement, part of ACC Limited, is shopping for a creative partner. Everest Brand Solutions is the incumbent agency on the business. The size of the business has been pegged at Rs 10 crore.
Industry sources confirmed the development. The brief was to further build the brand in the Indian market. The presentations have started and results of the pitch will be out in November.
The brand will take a 360 degree approach of print, TVC, OOH, BTL activities, events etc.
ACC Limited is India’s foremost manufacturer of cement and ready mix concrete with a country-wide network of factories and marketing offices.