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Academy for spoken English Veta returns to JWT’s fold; Rs 22 cr earmarked for expansion plan

Academy for spoken English Veta returns to JWT’s fold; Rs 22 cr earmarked for expansion plan

Author | Judy Franko | Friday, Apr 16,2010 8:22 AM

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Academy for spoken English Veta returns to JWT’s fold; Rs 22 cr earmarked for expansion plan

Veta, an academy for teaching spoken English, has appointed JWT as its creative agency. V Ganesh Ram, Managing Director, Veta, has confirmed the development to exchange4media and pegged the account size at upwards of Rs 10 crore. O&M is the incumbent agency. The media duties of VETA are being handled by Mindshare Chennai.

Ram further said that JWT was the agency that had created the brand Veta way back in 2004. “And this time, they came out with a very good creative team that impressed the management to give the creative account again,” he added.

No pitch process preceded this win. It was a voluntary presentation and the management was impressed, Ram informed.

Till 2006, JWT was handling the brand. In September, 2006, Veta had roped in RK Swamy BBDO, and in 2009 again there was a change in creative agency and O&M came on board. When asked how the brand had benefited from working with different agencies over a period of time, Ram said, “Since we are in the field of imparting communication skills, we wanted to make our communication to the target group more effective. Therefore, whichever agency we thought could deliver the message, we assigned them the job.”

With a successful imprint in cities across India and abroad, Veta, a brand owned by Amoha Education (P) Ltd., recently announced its aggressive expansion plans to inaugurate 100 centres this fiscal, with 20 self-owned and 80 franchisee centres in the country. The 20 Veta-owned centres would be established in the key markets of Mumbai, Delhi, Chennai, Kolkata and Ahmedabad. The franchisee centres will be established strategically in the markets across the country. Each centre will be established at an investment of Rs 20-30 lakh, depending on the location, city and rental advance.

Speaking about the expansion plans, Ram said, “We are happy to further expand and reach out to more people in the country across cities. With this expansion, Veta has proved that it is a brand to reckon with. With English language gaining immense popularity in the smaller cities with the same gusto as in Tier I cities, we are happy that this expansion will bring under it more youth who would want to polish their communication skills. With a total investment of Rs 22 crore for the expansion, Amoha Education (P) Ltd will invest Rs 6 crore and the remaining Rs 16 crore will be invested by the franchisees. We are sure this venture would be a success, since the domestic education learning market is poised for growth at a fast pace. We are also planning aggressive marketing campaigns in the next fiscal to increase the connectivity to our target group.”

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