Top Story


Home >> TREND >> Article

Abraca (Jabra), Danish player out to charm Indian mobile market

Font Size   16
Abraca (Jabra), Danish player out to charm Indian mobile market

Jabra, the Danish international market leader in hands-free mobile communication products, is the latest telecom player to foray into India. Jabra is a part of GN Mobile, which is an OEM supplier of corded and wireless audio products. Incidentally, India is the 58th country where Jabra products will be available.

Keeping the price sensitive Indian consumer in mind, the company has kept its products within the pocket-friendly range of Rs 2,800 to Rs 7,500. Apart from all the convenience of hands-free mobility, Jabra headsets also offer clarity of sound.

“With greater channel presence, an expanded organisation, a new range of Jabra products and continued success in the OEM business, GN Mobile is well positioned to maintain its position as the world’s leading provider of Bluetooth headsets,” said Henry Tai, VP, sales and marketing, Asia Pacific, GN Mobile.

The company has chosen Faxtel Systems (India) as its sole distributor. Said Thomas Abraham, chairman and MD, Faxtel Systems (India), “Our key to success has been a constant endeavour to offer high quality and advanced technology products with unrivalled servicing. Bringing Jabra to India is a step in that direction.”

No brand ambassadors have been roped in as of now for communication. The Jabra brand values centre around freedom, design and innovation platforms. The tagline for Jabra reads ‘Release your Jabra’.

About the Indian market, Agnes Tam, regional marketing manager, Asia-Pacific, GN Netcom Asia Ltd, said, “India is a market with low penetration but high growth. We plan to carry our media campaigns through popular dailies like The Economic Times, The Times of India, Mid-Day, etc.”

Connie Chiu, director-business development, Asia-Pacific, GN Netcom Asia Ltd, said, “Bluetooth is developing as a category on its own. According to a reliable estimate, approximately 50 per cent of all new Bluetooth handsets by 2007 will have MP3 capabilities.”

According to IMS Research, GN Mobile is the largest producer of Bluetooth headsets for mobile phones, with approximately 35 per cent share of the global bluetooth headsets market in 2004.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions