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Abraca (Jabra), Danish player out to charm Indian mobile market

08-July-2005
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Abraca (Jabra), Danish player out to charm Indian mobile market

Jabra, the Danish international market leader in hands-free mobile communication products, is the latest telecom player to foray into India. Jabra is a part of GN Mobile, which is an OEM supplier of corded and wireless audio products. Incidentally, India is the 58th country where Jabra products will be available.

Keeping the price sensitive Indian consumer in mind, the company has kept its products within the pocket-friendly range of Rs 2,800 to Rs 7,500. Apart from all the convenience of hands-free mobility, Jabra headsets also offer clarity of sound.

“With greater channel presence, an expanded organisation, a new range of Jabra products and continued success in the OEM business, GN Mobile is well positioned to maintain its position as the world’s leading provider of Bluetooth headsets,” said Henry Tai, VP, sales and marketing, Asia Pacific, GN Mobile.

The company has chosen Faxtel Systems (India) as its sole distributor. Said Thomas Abraham, chairman and MD, Faxtel Systems (India), “Our key to success has been a constant endeavour to offer high quality and advanced technology products with unrivalled servicing. Bringing Jabra to India is a step in that direction.”

No brand ambassadors have been roped in as of now for communication. The Jabra brand values centre around freedom, design and innovation platforms. The tagline for Jabra reads ‘Release your Jabra’.

About the Indian market, Agnes Tam, regional marketing manager, Asia-Pacific, GN Netcom Asia Ltd, said, “India is a market with low penetration but high growth. We plan to carry our media campaigns through popular dailies like The Economic Times, The Times of India, Mid-Day, etc.”

Connie Chiu, director-business development, Asia-Pacific, GN Netcom Asia Ltd, said, “Bluetooth is developing as a category on its own. According to a reliable estimate, approximately 50 per cent of all new Bluetooth handsets by 2007 will have MP3 capabilities.”

According to IMS Research, GN Mobile is the largest producer of Bluetooth headsets for mobile phones, with approximately 35 per cent share of the global bluetooth headsets market in 2004.

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