Abhinav Kaushik joins Dentsu Marcom as Vice President in Account Management. He was the Vice President and Client Services Director at JWT for more than six and a half years.
In JWT, he has worked on brands such as Airtel, Sony, GSK, Pizza Hut and Microsoft.
Prior to JWT, he has worked with agencies such as Contract and M&C Saatchi, where he has worked at various positions in account management and planning.
He started his career in Sales and Marketing at GE Capital, and was a part of the team that launched the GE-SBI credit cards in India. He has worked on the branding, integrated marketing, planning, strategising and repositioning exercises for brands such as Airtel, Sony (Bravia, Vaio, Cybershot, Walkman, Handycam), GSK (Boost portfolio), Pizza Hut, Dabur (Real Juices’ portfolio), NIIT, Microsoft, British Airways, Shell, Indian School of Business, Revlon, Godfrey Phillips, Asian Paints, etc.
Kaushik is a seasoned brand marketing professional with more than 13 years of diversified experience.