Top Story


Home >> Advertising >> Article

Abbys all set to rock and roll in their new avatar tomorrow

Font Size   16
Abbys all set to rock and roll in their new avatar tomorrow

The Oscars of Indian ad awards are poised to confer its blessings on some of the left brained section of the advertising fraternity this weekend.

Now in its 37 edition, the Abbys have donned a new avatar, with new categories being added, categories merged and demerged and certain categories put in the bin. Even the fee for entering ads have been revised. Speaking on the variations, chairperson of the Awards Judging Committee, Bal Palekar of Eureka Forbes elucidated, "It is very heartening for us to say that despite the increase in the entry fee for ads, the number of entries has increased vis a vis last year.

Also the scrutiny procedure was kept very transparent. The scrutiny committee examined the entries keeping in mind the law of the land, the practices of ASCII and unethical advertising."

The level of transparency included a two-way communication process implying that the ad industry was allowed to question the decision of the committee in case their entries were turned down.

"The relatively low number of scam ads this year is a clear indication of the responsibility with which the ad agencies have behaved," he added.

"The Abby awards are to encourage and recognize talent, so that a higher level of creative work is undertaken in the future and which is why the awards procedure has been spruced, so that we meet our objective," he concluded.

Speaking on numbers, MG Parameswaran, Executive Director, FCB-Ulka, and president of The Advertising Club Bombay said "Last year saw over 2400 entries and this time round we have 3100 odd entries, out of which 20% have been received from outside of Bombay. Even the number of categories have been brought down from 27 to 21 but there are going to be more awards in each sub category."

The addition of the 'Brand India' category, has infused a new element of fervour in the awards. This category is to be judged by a separate panel of judges. The idea behind the Brand India category is 'to strengthen the Brand India theme that is increasingly gaining ground'.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...