The Abby Awards 2007, which will be held in March, has already started inviting entries. The last date for submitting entries has been extended from February 2 to February 9.
Last year’s overwhelming response of more than 2,500 applications has prompted the Advertising Club of Bombay to have one more enclosure at the Race Course this year, where the event will be held on March 3. “There are a lot of new categories we have introduced this year,” said Bipin Pandit, GM, Ad Club.
The new categories include the ‘Ambient Media Award’, which will recognise advertisements made in non-traditional media platforms or on mediums not used before. “Advertisements on street walls, sandwich stalls or in public bathrooms will be recognised,” said Pandit. The application category for this Award is 20 on the ad club website.
There will also be the new ‘Young Abby Award’ for advertising directors below the age of 30. Awards for Copywriting and Art Direction (under Print Crafts) and for Cinematography (under Film Crafts) have also been introduced. “Participation from other South Asian countries is also expected,” added Pandit.
The application form can be downloaded from www.adclubbombay.com and sent before the last date.