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Aaren Initiative introduces Mall and Multiplex advertising services

15-January-2004
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Aaren Initiative introduces Mall and Multiplex advertising services

Aaren Initiative, the outdoor company of Lintas India’s Integrated Marketing Action Group, has launched a special service for Malls and Multiplexes advertising. It has already bagged the marketing rights of several Malls and Multiplexes like 24 Karat, R Mall, Big Bazaar, High Street Phoenix, among others. In some cases, these marketing rights are exclusive.

Ashish Bhasin, Managing Director, Aaren Initiative and Director – Integrated Marketing Action Group, Lintas India states, “Malls and Multiplexes are a key area of development in India. We have always tried to capitalize on the cutting-edge, out-of-home options, so that our clients get the very best outdoor advertising opportunities. Aaren Initiative today has emerged as India’s only full service outdoor company that provides one stop outdoor solutions – from state-of-the-art planning tools, best in outdoor buying and implementation practices, to now exclusivity in Malls and Multiplexes. There is a lot more to come in this area and we are proud to be leading this development in the industry.”

Aaren Initiative handles outdoor assignments in over 110 towns and cities in India and has developed LinOpes, a unique outdoor planning tool. Some of Aaren Initiative clients include LG Electronics, Pantaloons, Big Bazaar, Eveready, PSI, Sharp Copiers, The Hindu Group, Thai Airways and others.

The Balbir Pasha campaign, acknowledged as the one of the most effective outdoor campaigns in India, and its southern counterpart, the Pulli Raja campaign in 18 southern towns, was also entirely handled by Aaren Initiative.

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