Aaren Initiative, the outdoor company of Lintas India’s Integrated Marketing Action Group, has been awarded the outdoor business of Tata Indicom’s Madhya Pradesh and Chattisgarh circles. Aaren Initiative had earlier this year won the business of Tamil Nadu circle.
Tata Indicom is one of largest out-of-home advertisers in India. “We are extremely thrilled that Tata Indicom has entrusted us with the responsibility of two more circles. We will be looking at high levels of service, speed of response and innovations to add value to Tata Indicom in MP and Chattisgarh. The investments Aaren Initiative has made in professionalising the outdoor industry and introducing planning softwares like AiPT and AiMS for the first time in India, is now standing us in good stead,” said Ashish Bhasin, Managing Director, Aaren Initiative and Director – IMAG, Lintas India.
Aaren Initiative has recently launched AiMS, the Aaren Initiative Media System, the only tool of its kind in India, which provides error free and efficient operations in the outdoor field. AiPT, the proprietary planning tool of Aaren Initiative is the only planning tool currently available in India, which lists more than 9000 out of home options in 9 cities, alongwith different angles of photographs, access maps and a unique rating system and visibility score.