Top Story

e4m_logo.png

Home >> TREND >> Article

Aamir Khan to endorse Titan's Gold-Steel collection of watches

28-March-2005
Font Size   16
Aamir Khan to endorse Titan's Gold-Steel collection of watches

Come April and Aamir Khan's fans will be delighted to see the screen icon endorsing yet another Titan's Gold-Steel Collection of watches. This will be the brand ambassador's second appearance with an entirely new look since last year's Titan TV commercial where he was carrying a hangover of the Mangal Pandey persona.

A creative outcome of O&M, the campaign will roll out in April and its existence on air will be for 6-8 weeks. The campaign will follow a 360-degree approach, which include TVCs, outdoor and print, to create top of the mind awareness among the consumers and will capitalise on the wedding season which is round the corner.

The essence of the commercial will be in the continuation with its predecessor "What is Your Style." The particular collection in gold and steel is going to be the largest collection of designs, ranging over 90-100, ever offered by the Titan watches.

This probably is the most apt time for launching a personal accessory like watches as the wedding season is knocking the doors and people will indulge in shopping for the occasion.

The 'Gold-Steel' collection will be launched in the first week of April and is motivated to influence the mindset of Indians where only pure gold dominates the choice when it comes to weddings and celebrations.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.