Come April and Aamir Khan's fans will be delighted to see the screen icon endorsing yet another Titan's Gold-Steel Collection of watches. This will be the brand ambassador's second appearance with an entirely new look since last year's Titan TV commercial where he was carrying a hangover of the Mangal Pandey persona.
A creative outcome of O&M, the campaign will roll out in April and its existence on air will be for 6-8 weeks. The campaign will follow a 360-degree approach, which include TVCs, outdoor and print, to create top of the mind awareness among the consumers and will capitalise on the wedding season which is round the corner.
The essence of the commercial will be in the continuation with its predecessor "What is Your Style." The particular collection in gold and steel is going to be the largest collection of designs, ranging over 90-100, ever offered by the Titan watches.
This probably is the most apt time for launching a personal accessory like watches as the wedding season is knocking the doors and people will indulge in shopping for the occasion.
The 'Gold-Steel' collection will be launched in the first week of April and is motivated to influence the mindset of Indians where only pure gold dominates the choice when it comes to weddings and celebrations.