Top Story

e4m_logo.png

Home >> TREND >> Article

Aamir Khan to endorse Titan's Gold-Steel collection of watches

28-March-2005
Font Size   16
Share
Aamir Khan to endorse Titan's Gold-Steel collection of watches

Come April and Aamir Khan's fans will be delighted to see the screen icon endorsing yet another Titan's Gold-Steel Collection of watches. This will be the brand ambassador's second appearance with an entirely new look since last year's Titan TV commercial where he was carrying a hangover of the Mangal Pandey persona.

A creative outcome of O&M, the campaign will roll out in April and its existence on air will be for 6-8 weeks. The campaign will follow a 360-degree approach, which include TVCs, outdoor and print, to create top of the mind awareness among the consumers and will capitalise on the wedding season which is round the corner.

The essence of the commercial will be in the continuation with its predecessor "What is Your Style." The particular collection in gold and steel is going to be the largest collection of designs, ranging over 90-100, ever offered by the Titan watches.

This probably is the most apt time for launching a personal accessory like watches as the wedding season is knocking the doors and people will indulge in shopping for the occasion.

The 'Gold-Steel' collection will be launched in the first week of April and is motivated to influence the mindset of Indians where only pure gold dominates the choice when it comes to weddings and celebrations.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...