Media reports have indicated that Snapdeal will not renew its contract with actor Aamir Khan’s contract as its brand ambassador for second term. The contract is supposed to end later this month. Reports suggest that the deal was extendable by almost a year but the online marketplace decided against it.
Also, Snapdeal doesn’t look to replace Khan with another celebrity as it’s currently focusing on streamlining its ad expenditure. It has reported five-fold losses of over Rs 1,320 crore for the year ended March 31, 2015 as against Rs 264.6 crore in 2013-14.
If reports are to be believed, the fallout might have been triggered due to his statement over the growing intolerance in the country in November. It led to trending of hashtags like #Appwapsi and #SayNoToSnapDeal which downgraded Snapdeal in Google Playstore. Snapdeal distanced itself from the controversy by saying the comments made by the actor were "in his personal capacity" and it was in no way connected with them.
The online marketplace signed the actor as brand ambassador in 2015, which was followed by the Dil Ki Deal campaign across print, television and digital media featuring him in March.
Last month, it was announced that Aamir Khan would no longer be the face of the government’s Incredible India campaign. Though there were rumors that Khan’s contract was cancelled due to comments he made about intolerance in the country, government officials have clarified that it was due to the running out of the contract between the actor and the creative agency.