Top Story


Home >> Advertising >> Article

Aam Aadmi Party spends Rs 5 crore on odd- even ad campaigns

Font Size   16
Aam Aadmi Party spends Rs 5 crore on odd- even ad campaigns

The Arvind Kejriwal led government in New Delhi has spent around five crore rupees in advertising for odd-even scheme. The second round of odd-even scheme went smoothly from 15th to 30th April 2016, while the previous round was implemented in January earlier this year. The Delhi government spent the entire money in both the rounds of odd even scheme.

While informing the Loksabha, Minister of State for Home, Haribhai Parathibhai Chaudhary said the expenditure on print media stood at Rs 1.67 crore and Rs 3.72 crore on electronic media.

It can be recalled that Delhi Government spent around Rs 23 crore on various advertising campaigns between May and August 2015. 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.