Top Story

e4m_logo.png

Home >> Advertising >> Article

Aaj Tak media account goes to Everest

10-August-2004
Font Size   16
Share
Aaj Tak media account goes to Everest

Everest has won the Aaj Tak account, confirmed Rajesh Sheshadri, Senior Manager (Marketing), Aaj Tak. The account is pegged at Rs 4-5 crore in terms of media spend. Until now, the company was relying on in-house advertising.

“As we wanted to start a new campaign, we called for a pitch. Advertising agencies like Leo Burnett, RK Swamy/BBDO and Contract had participated. However, we chose Everest over others because we felt their presentation was best suited for our proposed campaign,” said Sheshadri.

Asked why they decided to hire an external agency, Sheshadri responded, “It’s not a question of in-house or not. What we concentrated on was what would a new campaign do to the brand. We believed that Everest could do a good job with it. People would get to know about the media campaign in about two months.”

Speaking on the win, Everest president Mahesh Chauhan said, “It’s a fantastic start for us. I think our presentations clicked very well. The clincher was, of course, our creative director Milind Dhalmade. We had a tough competition with some of the top agencies in the fray. So I guess it’s a sign of things to come in favour and we are very positive about it.”

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO