Top Story


Home >> Advertising >> Article

Aaj Tak media account goes to Everest

Font Size   16
Aaj Tak media account goes to Everest

Everest has won the Aaj Tak account, confirmed Rajesh Sheshadri, Senior Manager (Marketing), Aaj Tak. The account is pegged at Rs 4-5 crore in terms of media spend. Until now, the company was relying on in-house advertising.

“As we wanted to start a new campaign, we called for a pitch. Advertising agencies like Leo Burnett, RK Swamy/BBDO and Contract had participated. However, we chose Everest over others because we felt their presentation was best suited for our proposed campaign,” said Sheshadri.

Asked why they decided to hire an external agency, Sheshadri responded, “It’s not a question of in-house or not. What we concentrated on was what would a new campaign do to the brand. We believed that Everest could do a good job with it. People would get to know about the media campaign in about two months.”

Speaking on the win, Everest president Mahesh Chauhan said, “It’s a fantastic start for us. I think our presentations clicked very well. The clincher was, of course, our creative director Milind Dhalmade. We had a tough competition with some of the top agencies in the fray. So I guess it’s a sign of things to come in favour and we are very positive about it.”


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers