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AAAI to host international symposium on ‘Future of Advertising’ to mark Diamond Jubilee

29-October-2005
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AAAI to host international symposium on ‘Future of Advertising’ to mark Diamond Jubilee

The Advertising Agencies Association of India (AAAI), an industry body comprising all the major advertising agencies, is celebrating its diamond jubilee in style. The association has planned a number of events throughout the year, which kicked off with the ‘Beyond the Horizon’ conference held earlier in the year. The next event in line is an international symposium, ‘The Future of Advertising’.

Commenting on the celebrations, Sundar Swamy, President, AAAI said, “The Diamond Jubilee is an important milestone for the association and various events have been planned across the year to commemorate this 60 years.”

Ramesh Narayan, Chairman, Diamond Jubilee Celebrations, added, “It’s been a busy year. AAAI has planned seminars, conventions, publications and events to commemorate and celebrate this year. In fact, AAAI’s Diamond Jjubilee year commenced with a change in the association’s identity, which was redesigned to be relevant to the changing times. AAAI now sports a simple yet modern logo and a logotype that reflects the abbreviation of its name. This change of identity and design is evocative of AAAI’s role in modulating the industry’s cadence and resonating the positions and principles of its membership.”

As part of the celebrations, AAAI will present a star-studded symposium in Mumbai from November 9 to 11, where a host of eminent speakers will deliberate on ‘The Future of Advertising’.

The symposium will focus on how advertising was traditionally known and the way it has changed dramatically within a very short period of time. It will look at how consumers have changed and the way audiences are reacting to advertising messages; and above all, on how impressions and opinions about a brand are not influenced by advertising alone.

Colvyn Harris, CEO, JWT India, and Chairman of the Steering Committee for the symposium, said, “AAAI has served well the cause of advertising and its development in the last 60 years, and it is time to strengthen the role played by the association, given the current market dynamics. With an impressive line-up of eminent speakers and thought provoking subjects, this symposium will shed light on the challenges and opportunities that face the advertising industry.”

He further said, “I am positive this will go a long way in consolidating the industry and paving the way for its growth going forward. We intend to deliberate the macro economic aspect of the potential of India, and the changed role advertising will play in the future. For a business and a brand with ambition, it is this critical area which makes a business successful in the long run.”

International industry leaders will present their vision of the future of advertising, the outlook in this field and in the global economy, and the changing face of the media. This symposium shall examine the future consumers, future communication challenges, convergence and new media, and newer research to read trends. It is expected to attract participation from about 800 delegates.

Some of the eminent speakers who will speak at the symposium include Shashi Tharoor, Under Secretary-General, United Nations; the celebrated Stefan Engeseth, author of ONE and Detective Marketing; Michael Birkin, Vice-Chairman, Omnicom; Arun Adhikari, Managing Director, Hindustan Lever; Tony Wright, CEO, Lowe Worldwide; David Guerrero, Creative Head Asia, BBDO; Irwin Gottleib, CEO, Group M Worldwide.

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