For the first time in the country, advertising creative awards would take on a festival format. The Advertising Agencies Association of India (AAAI), the premier body of all leading advertising agencies, is planning a major two-day advertising festival on April 28 and 29 in Goa. Hitherto, AAAI had been organising its Creative Awards show as a one-evening offering.
Designed on the lines of the Cannes Advertising Festival, the AAAI Creative Awards festival would showcase the best India has to offer. Entries are expected from all members and non-members of AAAI. This year, over 3,000 entries are expected from all over India in a wide spectrum of categories with entries from virtually all major agencies.
All creative work entered would be on display. Two half-day seminars on creative aspects of advertising will be organised, where two well-known creative directors are expected to lead the discussions.
Elaborating on the awards festival, Srinivasan Swamy, President, AAAI, said, “We expect about 800 delegates to this festival drawn from agencies, advertisers, media and the Government. We have special arrangements planned to attract advertising, marketing and media professionals below the age of 30. Even management students and academia can avail of this special offer.”
Arvind Sharma, Chairman of the Awards Committee at AAAI, said, “The current festival is the brain child of our creative community. They have determined all the critical details and are quite excited about what is being done. The jury would be drawn from the creative fraternity itself.”
Swamy added, “Our awards festival has two principal partners – STAR Network and Hindustan Times. We also have exchange4media, who will be our online communications partner. We, therefore, have the money, ideas, momentum and the energy to pull this off as a great show that would make our industry proud. And we will build on this show every year and create a festival that India can be proud of.”