The Advertising Agencies Association of India (AAAI) has announced the recipient of AAAI Lifetime Achievement Award for 2009 – Sam Balsara, Chairman & Managing Director, Madison World. The Award will be presented to Balsara on November 13 in Mumbai for his outstanding contribution and development of professionalism in the advertising industry in India.
Making the announcement, Madhukar Kamath, President, AAAI and MD & CEO, Mudra Group, commented, “Sam Balsara is an extremely respected professional and an acknowledged leader in the Industry today. With over 35 years of experience in the industry, Sam is a powerhouse of energy, ideas, enthusiasm and more importantly, humility.”
He further said, “Apart from growing Madison into one of India’s most reputed home-grown, diversified communications group in a short span of two decades, Sam has made immense contribution to the Indian advertising industry with his enthusiastic and selfless participation in the agenda of the AAAI, ASCI, IAA, Advertising Club, etc. He has been in the forefront of championing industry issues, be it with the Government, or the media fraternity, apart from working spiritedly to get various bodies like IBF, INS, ISA, etc., on to a common platform. He is indeed an inspiration to us all and a most deserving recipient of this award. By bestowing this honour on Sam, we salute his contribution to the Indian advertising industry.”
The AAAI Lifetime Achievement Award is presented annually and recognises the individual’s contribution in the following area that include Leadership of the industry as an individual; Contribution towards advancement and professionalism in the industry; Example of personal integrity, values and ethics consistent with the standards expected.
AAAI is the official, national organisation of advertising agencies, formed to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is a representative with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80 per cent of the advertising business placed in the country. It is thus recognised at all forums – advertisers, media owners and associations, and even the Government – as the spokesperson for the advertising industry.