Top Story


Home >> Advertising >> Article

AAAI to conduct ‘The Block – The Triple A Creative Workshop’

Font Size   16
AAAI to conduct ‘The Block – The Triple A Creative Workshop’

The AAAI has announced a 10-session workshop called ‘The Block – The Triple A Creative Workshop’. The workshop will help mid-level creative resources become Creative Directors.

Going by the popular belief that creativity cannot be taught, but an environment has to be created to nurture it, the course’s faculty comprises 10 handpicked senior Creative Directors and Advertising Film Producers. Each faculty member will take one 3-hour session every alternative Friday at the World Trade Centre, Mumbai.

The faculty is made up of popular filmmakers like Namita Roy Ghose and Subir Chatterjee of White Light Moving Picture Co., Equinox Films’ Sumantra Ghosal and Prasoon Pandey, Director, Corcoise Films. Creative gurus like Preeti Vyas Giannetti, Chairperson and Executive Creative Director, Vyas Giannetti Creative, R Balakrishnan, Executive Creative Director, Lowe, Prasoon Joshi, National Creative Director and EVP, McCann Erickson, Creative Consultant Deepa Kakkar, Mohammed Khan, Chairman, Enterprise Nexus, Alok Nanda, Head of Alok Nanda and Co. Communications, and Piyush Pandey.

The inaugural session will be conducted by Khan on March 19, 2004. Each faculty member will share his or her personal experience, showcase star campaigns and cover subjects like extracting a provocative brief, selling a creative campaign internally and to the client, connecting with the consumer’s heart, creating for sales, creating for awards and common pitfalls.

The format and syllabus of the ‘The Block – The Triple A Creative Workshop’, according to AAAI, has been arrived at to bring out the participant’s own creativity and help them develop a point of view. AAAI also states that seats are limited and participation will only be on ‘first-come-first-serve’ basis.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...