In continuation with its Diamond Jubilee celebrations, which have so far seen three seminars, an advertising conclave and the institution of the GoaFest and the creative awards at the festival, the Advertising Agencies Association of India (AAAI) has now organised an evening to honour its past presidents on August 2, 2006. The evening will also see chief guest Nick Brien, President and CEO of Universal McCann, speaking on ‘Will a new agency model emerge to ensure greater collaboration between media and creative?’
Brien has been in the news recently following the numerous awards Universal McCann won at the Cannes Lions for the LynxJet campaign. Closer home, he has been in the news regarding the proposed merger of Lodestar and Universal McCann in India to create Lodestar Universal.
Brien will be tackling one of the burning issues in the media domain – that of the collaboration or the lack of it between creative and media agencies at the AAAI event.
Speaking more on the event, Srinivasan K Swamy, who has been re-elected AAAI President for the third consecutive time, said, “There will be a ceremony to honour the past presidents, which will be followed by speeches by Jacob Mathew (President, INS), Bharat Patel (Chairman, ISA) and Jawahar Goel (Vice-President, IBF).”
AAAI has been very active in its Diamond jubilee year. Said Swamy, “We’ve had a good year, I believe. We pulled off three seminars / symposiums, one major awards show, one Advertising Conclave, brought order into the pitching process initiative to start a Trust for the welfare of our industry people, process of expanding our membership base, we are in the process of establishing a Confederation of Asian Advertising Agencies Federation, etc. Naturally, the Diamond Jubilee year is only a milestone and many such milestones will be crossed. The work will continue as we will continue to address the issues that arise.”
The AAAI is also in the process of announcing a contest for determining the name for the GoaFest Awards.