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AAAI gears up for more than just ‘Beyond the Horizon’

25-July-2005
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AAAI gears up for more than just ‘Beyond the Horizon’

The seminar marking the Diamond Jubilee anniversary of the Advertising Agencies Association of India (AAAI), ‘Beyond the Horizon’ has concluded successfully, and the board has already announced four other seminars to celebrate this milestone.

Throwing more light on these, Srinivasan K Swamy, CEO, R K Swamy BBDO, also informed about the performance of ‘Beyond the Horizon’.

Of the other forthcoming seminars, the first would be on the creative discipline and is planned for September 2005. The second one is an International Symposium in November.

Swamy, also the Chairman of the Executive Committee 2004-05, AAAI, informed that the three-day seminar would commence on November 9, 2005. “We will be inviting international industry leaders to address various disciplines of the media for this symposium.”

He further said that in addition to these, a seminar on media was slotted for January 2006, and yet another one on research in March. “Four more fantastic opportunities from the media fraternity to get together and address some of the vital issues that the industry faces, just as was done for ‘Beyond the Horizon’,” he said.

For Swamy, ‘Beyond the Horizon’ went as AAAI had planned and this was a huge encouragement for the other events that the association was looking at. Another name behind the scenes, Multimedia Aquarius’ Neville Gomes is also excited. “With this event we wanted to bring out issues of the industry that doesn’t meet one’s eye, which is what came across – whether in the case of FMCG, print, TV or advertising,” Gomes said.

Adding some more to this, Dara Acidwalla, Secretary General, said, “It has given us enough reasons to worry. There is much happening in the industry right now that has to be seriously looked into if we want it to follow structured and unrestricted growth. We are glad that the participant of this seminar will go home with quite a lot to think about.”

Sam Balsara, Chairman, Madison Media, validated this, “Right from Andrew (Robertson) to Ranjan (Kapur) – some very thought provoking insights have been brought forward. I would say full marks to Peter (Mukerjea) for really scaring us to some extent about all the technological challenges that we face.”

One aspect though that Balsara pointed on the flip side was, “I am disappointed to see that not as many marketers and agency heads have been a part of this. There are absolute pearls of knowledge which have come out of this meet and a lot more people should have taken advantage of this.”

Other prominent industry names like O&M’s Piyush Pandey, too, is content with the outcome of the event. “Events like these are an excellent platform for people to come together and discuss concerns of the industry. AAAI has managed to out together a great event here and everyone who has come as benefited from this.”

A point that Leo Burnett’s Chairman Arvind Sharma agreed with. “I think this was an absolutely wonderful event. I want to thank AAAI for putting something like this together, which has brought out some valid points that industry leaders should look into,” said he.

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