The much-hyped Advertising Agencies Association of India’s (AAAI) Presidential Elections 2010 is over, and the AAAI has elected Nagesh Alai, Executive Director, Interface Communication, as its new President. Lintas Media Group's Chairman and CEO Lynn de Souza is elected Vice President. The AAAI just wrapped up its annual general meeting in Mumbai, where the election process took place. It is understood that Alai has won by two votes. As is known, the other contestant for the President’s chair was Sandeep Goyal, Chairman, Dentsu India.
This is one of the first elections with an official voting process that the AAAI has witnessed in many years now. Prior to this, the President’s chair was automatically taken by the AAAI Vice President, except for cases where the VP declined to step in the President’s role.
exchange4media readers would recall that following Colvyn Harris’ (JWT India CEO) decision to not continue with the customary second year of a AAAI Presidential tenure, Sandeep Goyal challenged AAAI norms and stood for elections. This followed an aggressive campaign, where the working of the AAAI was extensively deliberated on, and the Association was said to ignore the smaller players of the industry, and was slow to respond to many industry issues.
Many industry observers had agreed that most of these points were valid. It remains to be seen how the AAAI approaches these issues that would have impacted the perception of many in the industry.