The members of the Advertising Agencies Association of India (AAAI) have been busier than usual for the last two days. After the nominations closed on July 7, 2010, July 8 was about finalising the contestants’ names for the Executive Committee. And in the meanwhile, much action is transpiring on the nominations for the AAAI President.
The AAAI Executive Committee (ExCom) formation was changed last year. The 98 members of the AAAI were broken down into three categories --- full service, creative and media. AAAI’s Past President, Madhukar Kamath, Chairman and Managing Director, Mudra Communications explained that the intention was to put a model that could grow and include categories like digital agencies and so on, as the Association moved forward to be able to represent the communications industry.
The ExCom then also includes members from North, South and East zones, and special invitees that the President can call at later stage for better representation.
The exercise, which appears simple by the sound of it, has begun, and the not-so-simple side of it had kept the AAAI members busy on July 8, 2010 evening – specially on the front of the President nominees.
All kinds of conversations have begun involving senior members of the fraternity taking a stand on the President’s position, and the contestants for the position working hard on gathering support.
The discussions, largely email, has not deterred the AAAI secretary to create the final list of contestants for the ExCom and President’s post, and send it to all AAAI members along with the Election forms. This is expected to be completed on July 9, 2010.
AAAI ExCom & member election process
Within these, there are four groups formed on the basis of the turnover revenue -- Group 1 is for smaller turnover, and moving upwards from there, Group 4 is for the highest turnover. The full service agencies have been predominant in number and play a domineering part in the AAAI ExCom as well. While, one member each is nominated from the four groups in creative and media agencies, full service has to nominate two members each from the four groups. Full service agencies also nominate a representative from North, South and East zones.
This makes for 19 seats in the AAAI ExCom. With the President and immediate Past President added, the AAAI ExCom has 21 members. Kamath explained, “After this, the President is free to invite and fill the gaps by bringing special invitees, who the President believes can contribute to the work of the Association.”
The process includes AAAI members nominating their representative for the 19 seats. For cases, where there have been more than the required nominees, an election process is done otherwise the member is elected without contesting. Finally, all 98 members vote for the President at the annual general meeting (AGM). In the AAAI ExCom meeting on July 7, 2010, the nominations were opened and following a process of informing the nominees and getting their consent, by July 8, 2010, the final list of contestants was in place.
The list of contestants and the Election forms are now being sent to the AAAI members. In cases, where a member cannot be physically present for voting, she or he elects a proxy member to cast a vote on his behalf.
AAAI sources inform that in the next 10 days there would be a clearer sense of what the ExCom is likely to look like, and who is leading the President Election race.