Top Story


Home >> Advertising >> Article

AAAI draws up a 10-point programme to enhance ad industry

Font Size   16
AAAI draws up a 10-point programme to enhance ad industry

In lieu of its Diamond Jubilee year, AAAI has drawn up a ten-point programme, which would foster the growth of the advertising industry. The programme was announced at a press conference in Mumbai.

The agenda started off with a new corporate identity for the AAAI, a simple yet modern logo, which reflects the abbreviation of its name. The other points of the programme are a series of publications for the advertising industry, including an AAAI Official Handbook (entrusted to Kurien Matthews), Diamond Jubilee Seminars, a book on the history of advertising, an international advertising convention and Afro-Asian awards etc.

Those present at the conference included Srinivasan K Swamy (President), Ramesh Narayan (Past President, AAAI), Neville Gomes (Honorary Secretary), Ramesh Narayan (Member) and Kurien Mathews (Member.)

Swamy said on the occasion, "Our association has served well the cause of advertising and its development in the last 60 years and its time to review and strengthen the role played by the association given the current market dynamics. We are concerned with some of the developments and we are keen to do some corrective action and what better time than the diamond jubilee to do this? A conclave of agency heads is planned later this year when the problems faced by the industry would be addressed to find an appropriate solution."

In addition, the AAAI would be involved in setting up an Advertising Centre, which would include representatives from Advertising Council of India, Advertising Standards Council of India, Audit Bureau of Circulations, Indian Society of Advertisers etc. The AAAI is also reviving its association with media bodies like the Indian Newspaper Society of Advertisers through joint working committees, which will monitor bilateral interests and concerns at very regular intervals with both INS and IBF.

The Executive Committee of the AAAI has set up a Business Practices Committee, which has been mandated to develop a code of business practices. The recommendations would also become the basis for a review of the AAAI Constitution. Anil Kapoor, Past President of AAAI is spearheading this committee.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking