The Diamond Jubilee celebration bells are still ringing for the Advertising Agencies Association of India (AAAI). The latest from the association is its decision to conduct ‘The AAAI-AdFest Young Lotus Workshop Contest 2006 for Young Creatives’. This contest offers young creative people a chance to win a trip and an opportunity to participate in the AdFest in Pattaya, Asia’s creative awards function.
“The entries received will be judged by an eminent panel of top creative directors of AAAI member agencies and the decision of the Jury would be final and binding,” informed Vinod Nair, AAAI Executive Committee Member, who is charge of this year’s initiative.
He further said that the criterion was creative minds, who are under 30 years of age, with less than five years’ experience, and currently employed in an AAAI member agency. Only one entry per team will be allowed.
An official communiqué states that these efforts are made to encourage young creative talent and, as in the past, these have resulted in several teams of young creatives going to Cannes. The AAAI believes that this initiative of theirs will also help young creative people in their member agencies get international exposure and experience.
All young creative people (two members per team, one copywriter and one art director), from all AAAI member agencies are encouraged to create a print ad (25 cm in height x 16 cm width, in English) on ‘eye donation’. AAAI will send the winning team to attend the AdFest Young Lotus Workshop, which will be an intensive two-day affair on March 7-9, 2006.