Advertising Agencies Association of India (AAAI) announced the winners of its Young Lions Competitions in Creative (Print), Media and Marketers categories.
The winning teams are:
Young Lions Creative Competition
Gaurav Joshi & Siddharth Joglekar from Publicis India, Mumbai
Theme: “Come forward and help crime and accident victims”
Young Lions Media Competition
Chinmay Kelkar & Rohan Sood from MediaCom, Mumbai
Theme: “Don't bribe and kill the nation”
Young Lions Marketers Competition
Samyukta Iyer & Janvi Parekh from Hindustan Unilever, Mumbai
Theme: “A premium brand enters a traditional Indian category of hair oil but Indians are not willing to pay the premium. What Ad strategy should they use?”
The jury for Creative Competition comprised Josy Paul (Chairman and National Creative Director, BBDO India), K S Chakravarthy (National Creative Director, FCB Ulka), Bobby Pawar (Director, Chief Creative Officer - South Asia, Publicis India) in Phase-I and Haresh Moorjani (Creative Director, FCB Ulka), Bobby Pawar (Director, Chief Creative Officer - South Asia, Publicis India), Nandan Srinath (Director-Response, Bennett, Coleman & Co. Ltd) and Vinod Nair (Managing Director, Network Advertising) in Phase-II.
For Media, the jury comprised Dinesh Vyas (General Manager, India-Planning, MEC), Anand Chakravarthy (Head-West, Maxus), Sujata Dwibedy (Vice President, Starcom India), Deepak Netram (Vice President, Lodestar UM) in the Phase-I and Sam Balsara (Chairman & Managing Director, Madison Communications), Jasmin Sohrabji (Managing Director, Radeus Advertising) in the final phase.
The jury of Marketers Competition comprised Ajay Kakar (Chief Marketing Officer-Financial Services, Aditya Birla Group), Deepali Naair (Chief Marketing Officer, Mahindra Holidays & Resorts), Rohit Srivastava (Core Consulting and National Head of Strategic Planning, Contract Advertising), Nandan Srinath (Director-Response, Bennett, Coleman & Co. Ltd), Vinod Nair (Managing Director, Network Advertising) and the Marketers competition was conducted under the leadership of Dr M G Parameswaran, Advisor, FCB Ulka.
Announcing the result of Young Lions Competitions, Vinod Nair, Convener of these Competitions stated, “TheTimesGroup and Advertising Agencies Association of India are giving rare opportunity to young professionals in India to participate in Cannes Lions and compete with the best young professionals in the world”.
These competitions conducted by AAAI, supported by TheTimesGroup- the official Indian representative of Cannes Lions, had invited participation of young creative people, under 28 years of age, from Advertising Agencies (for Creative) young media professionals, under 28 years of age, from Advertising/Media Agencies (for Media) and young marketing professionals, under 30 years of age, from client organisations/Advertisers (for Marketers). In all 250 entries were received for these Competitions.
The winning teams are flying off to France in the month of June this year to participate in the prestigious Young Lions Competitions in Cannes Lions. TheTimesGroupwill bear all the expenses of the wining teams' trip to Cannes.