Advertising Agencies Association of India (AAAI), the apex all India body of agencies comprising all major advertising agencies that collectively produce over 90 per cent of the advertising possible in the country, has announced its GOAFEST plans. All advertising agencies are eligible to enter for the GOAFEST awards. The last date for receiving entries is April 11, 2006.
As reported earlier in exchange4media, every year AAAI conducts a creative awards show as a one evening affair, but starting this year it is being converted into a festival format over two days drawing inspiration from the Cannes Advertising Festival. The AAAI expects over 3,500 submissions and submitted work would be on display or shown on TV screens right through the festival days.
GOAFEST is being organised over two days – April 29 and 30 – on the beach, appropriately labelled the Advillage in South Goa, near Park Hyatt.
AAAI has plans for two half-day seminars on the creative aspects of the advertising business on these days. These seminars would take place at Park Hyatt between 3 pm and 7 pm. The grand awards night would be at the Advillage on April 30, 2006.
“GOAFEST would be an annual event, which would take place in April every year,” said Srinivasan K Swamy, President AAAI. Next year, he added, AAAI would be planning to make this an even bigger event by seeking participation from both Asian and African continents and with the continued support of the government, Goa would soon be on the world’s creative awards map.
Arvind Sharma, Chairman and CEO of Leo Burnett and Chairman AAAI GOAFEST Committee, said, “This year, we are targeting to have about 750 delegates drawn from agencies, marketing companies, media and the student community. We are providing a major thrust to ensure the presence of about 450 young (under 30) professionals from agencies, advertisers and media to take part in the festival so that they can learn while having fun. We also expect all major media owners and advertisers to be present at our festival.”
He further said that the AAAI was expecting some senior advertising professionals to address the advertising fraternity, too. Swamy said that special care had been taken to work out several package rate options with various airlines as well as with a range of hotels in South Goa.
At the Advillage, there will be a specially created ‘Ad Walk’ from Hyatt, and special air-conditioned dome structures will be erected for display of the best creative work of the year, including radio and TV commercials under various categories.