Creativity being an important asset of an advertising agency, the Advertising Agencies Association of India (AAAI) is, for the sixth consecutive year, driving its initiative aimed at nurturing young creative talent and providing them with an opportunity for international exposure.
The Times of India Group will be sponsoring the winners’ trip to Cannes, where they will be the official Indian team to take part in the Young Creative Contest. This year’s theme, for the Indian contest, is: Prevent Female Foeticide.
Participants have to create an ad on Prevent Female Foeticide (25 cm height x 16 cm width), in English, along with an online version (Internet banner of width 468 pixels, height 60 pixels) keeping the concept and the theme the same.
The contest is open to people currently employed in AAAI member agencies and INS accredited agencies only. Some of the rules of the contest include – maximum of three members per team; all members should be born after June 24, 1977; fluency in English; familiarity with Apple hardware and Adobe software; at least one member should know web designing and uploading a web banner / superstitial / interstitial (pop up) on the Internet.
A team may comprise less than three members provided at least one member has all the web skills and specified technical knowledge. Only one entry per team is allowed.