The Advertising Association of India (AAAI) is conducting a series of seminars ‘Beyond the Horizon’ to mark its Diamond Jubilee. The first seminar in the series will provide a
rare opportunity for professionals in Advertising, Marketing, Media and
allied businesses to cross-fertilize strategies and is scheduled to be held on July 21 and 22nd in Mumbai.
The seminar will be a two-day convention on advertising. The distinguished line-up of speakers include Andrew Robertson, CEO, BBDO Worldwide, Ranjan Kapur, Country Manager, WPP India, Alan Durante, Executive Director & President, Automotive Sector, M&M, Atul Bindal, Chief Marketing Officer, Airtel, Peter Mukherjee, CEO, Star India, Sudipta Sengupta, Senior General Manager, Marketing, Cafe Coffee
Day, N. Ram, Editor-in-Chief, The Hindu, C. K. Ranganathan, Chairman & MD, CavinKare Ltd., S. V. Prasad, CMD, Birla Sun Life Asset Management Company, Prem Mehta, Chairman & MD, Lowe, Sorab Mistry, Area Director, South-South-
East, South Asia, McCann Erickson, and V. Shantakumar, MD & CEO, Saatchi & Saatchi amongst others.
In March this year, AAAI had undergone an image makeover unveiling a new corporate identity wherein a celebration programme was launched, as a part of an effort to give expression to the dynamism of the industry and AAAI. ‘Beyond the Horizon’ is the first in the four-part Diamond Jubilee Seminar (DJS) series.
Said Neville Gomes, Chairman, AAAI DJS series, “This seminar will witness international speakers coming and sharing their thoughts on the first day followed by a delegation meet of key people who will discuss the drivers for growth sectors like FMCG, automotive & lifestyle, services sector like financial, hospitality, tourism and travel and media and entertainment. These experts will debate and discuss where these booming sectors will head. This seminar will help professionals to revisit their moorings and decide where they should cast their anchors in the growing businesses.”
“The seminar thus will be useful to brand managers, consultants, planners and, most importantly, media houses as they are the people at the cutting edge. We also expect participation from B-schools,” Gomes added.
The other three seminars in this four-part DJS include ‘The creativity quotient in brand building’ to be held in September 2005, ‘Research and consumer insights for better advertising solutions’ in January 2006, and the last one, ‘Emerging realignment of media in India’, will be held in March 2006. As of now, these are tentative timelines.
AAAI, as it claims, controls over 80 per cent of the total ad spends in the country. The top brass from ad agencies, marketing companies, the television industry, event marketing companies are expected to be present at this milestone event to participate in a business dialogue with some of the great minds who will drive growth in the years