Top Story

e4m_logo.png

Home >> Advertising >> Article

A glimpse of Print Innovative ad-layouts used in 2006: AdEx Study

14-May-2007
Font Size   16
Share
A glimpse of Print Innovative ad-layouts used in 2006: AdEx Study

The first quarter of 2006 witnessed the maximum innovations that were seen in the year. It was also seen that 51 per cent of innovative ad layouts were from the publications of North zone. The ‘Figured Outline’ ad-layout was used the maximum during 2006. The ‘Internet/SMS Service’ was the top ranked category for utilising the highest number of innovative ad layouts. Also, Greendale Tez tea has done the maximum usage of innovative layout ads.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.