Top Story


Home >> Advertising >> Article

A glimpse of Print Innovative ad-layouts used in 2006: AdEx Study

Font Size   16
A glimpse of Print Innovative ad-layouts used in 2006: AdEx Study

The first quarter of 2006 witnessed the maximum innovations that were seen in the year. It was also seen that 51 per cent of innovative ad layouts were from the publications of North zone. The ‘Figured Outline’ ad-layout was used the maximum during 2006. The ‘Internet/SMS Service’ was the top ranked category for utilising the highest number of innovative ad layouts. Also, Greendale Tez tea has done the maximum usage of innovative layout ads.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video