I am unexpecting that in a rare show of solidarity, all agencies will come together and pledge to rid the industry of the alleged pestilence of scam-vertising. And as a symbolic gesture, make a bonfire of scam ads, especially created for this solemn occasion. After which, all creative directors would gather around the fire, clap hands, and sing ‘We are the world’, while passing the weed around.
Ashish Chakravarty is Creative Chief – North at McCann Worldgroup
Goafest 2013 coverage on exchange4media is presented by Patrika group.