The big event to salute advertising excellence is just a day away. After two years of hibernation, Delhi Ad Club has once again come up with hordes of awards to pay tribute to the genius on April 7, 2004 at Hotel Ashok, where a galaxy of advertising and media professionals and corporate top brass would galore celebrating the 9th DAC Award.
To make this turnaround a success, the Ad Club has added exclusivity to the entire process. "There has been unbelievable response. We received nearly 500 entries," says a happy VK Chopra, Honorary Secretary, DAC.
With the objective of maintaining complete transparency in the selection procedure, the group had masterminded a unique process. Each of the 30-odd categories was entrusted to a team of four judges. "Every single entry was individually evaluated by each of the judges separately and finally the merit list was prepared on the basis of the marks," narrates Chopra, who decided to avoid the conventional short-listing system. This helped ensuring maximum transparency in the process, he adds.
"And, we ended up with more winners than declared trophies," grins Chopra. DAC will give away prizes to two winners in one category while four runner-ups in another.
In order to keep up the transparency in the selection procedure, the 500-plus-member club, run by professionals from different advertising agencies and media organisations, restrained from incorporating any board member to the panel of judges. Instead, DAC roped in various advertising and marketing professionals, corporate executives, photographers, cartoonists, creative personalities and people from associated fields to form its 40-member panel of juries. The panel includes personalities like, Neena Seth of Food Corporation of India, Sanjeev Sukla of Hyundai Motors, Saswati Sarkar of Maruti Udyog Limited, renowned cartoonist Paresh Nath, Director, Indian Railways, Deputy Director, Competition Success Review among other luminaries from different disciplines.
To be a part of the mega event, Rajasthan Patrika has come up as the main sponsor. "We have always been instrumental in promoting creativity and professionalism in Indian advertising," says Siddharth Kothari,Director Marketing, Rajasthan Patrika. Referring to the DAC Award, Kothari adds: "Rajasthan Patrika's sponsoring DAC Awards should also be taken in the same light. We have always provided a platform for creatives to connect with the consumer, just the same way Rajasthan Patrika connects with its readers which shows through the huge response to its various interactivities with its readers."