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“PR can always play a concrete role in communications solutions for brands”

“PR can always play a concrete role in communications solutions for brands”

Author | exchange4media News Service | Wednesday, Feb 08,2006 11:25 AM

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“PR can always play a concrete role in communications solutions for brands”

Vivek Sengupta, President of IPAN, says the agency is an information-driven company. “Our approach to PR is information-driven rather than contact-led, which means that we leverage information to the client’s strategic advantage,” he explains.

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