The three-day Spikes Asia Festival of Creativity kicked off on September 16 and will continue till September 18. Spikes Shortlists for 10 categories were announced on day one of the Festival. A record 4,860 entries have been received this year.
BBDO has the most number of shortlisted entries from India with 15 shortlists. This is followed by DDB with 11 and Leo Burnett with 10. Ogilvy has nine and McCann and Cheil have six shortlists each.
BBDO India has been shortlisted for work on PepsiCo, DHL, P&G Gillette and J&J.
Gillette’s ‘Shave for the soldier’ campaign has four in the shortlist, while Gillette’s ‘You Shave I Shave’ has three. DHL has six shortlists. PepsiCo’s 7Up ‘Tweetathon’ and Johnson’s Baby ‘DIY calendar’ also feature in the shortlist.
The following number of entries has been shortlisted in each category so far:
Print – 135
Outdoor – 151
Media – 62
Direct – 58
Promo & Activation – 69
Design – 56
PR – 50
Radio – 31
Digital – 63
Mobile – 20
Nominations for Film and Print Craft, Branded Content, Creative-Effectiveness and Integrated are still to be announced.
The winners of the metals will be announced at the awards night on Tuesday, September 19, 2012.
Industry professionals from 27 countries are taking part in the Festival this year, which will see 30 seminars and The Forum - a new stream of content.
The event opened with a special Cannes Lions International Festival of Creativity highlights screening, showing the best of the seminar content and Grand Prix winners from this year’s event. The day included seminars from the likes of The Economist, JWT + Filmworks China Entertainment Marketing, eYeka and Unilever, Leo Burnett, Grey Group, Draftfcb, Cheil Worldwide, CAAAA, and textappeal.
The Forum focused on the theme ‘The Creative Future of Media’, with sessions by ADK, Yahoo! and Omnicom.
Three Young Spikes Competitions are taking place throughout the event, along with Integrated, Media and the new Agency Shoot Out Competition. Winners of the competitions will be announced at the Awards ceremony on September 19.