The Bangalore Ad Club’s Big Bang Awards will be given away at a ceremony on March 24. There are 35 agencies in the fray with around 660 entries between them, and ‘75 to 80’ metals are to be awarded this Friday.
While the number of agencies remains almost the same as last year, the number of entries has dropped a notch from around 800 last year. And the number of categories had been rationalised, said club president Arvind Kumar (of Barterbiz).
Speaking to exchange4media, Kumar said, “Some of the categories like ‘Calendar’ have been rationalised. These were categories where we hadn’t received too many entries in the last editions of the awards, and it made sense to club them with others. But in all, there are 33 categories, besides the Agency of the Year, Copywriter of the Year, Art Director of the Year and Client of the Year.”
Television and print were among the popular categories, and the number of entries in the radio category had increased considerably, according to the spokesperson for the awards. While last year’s ‘Agency of the Year’ at Big Bang, JWT Bangalore, is not participating thanks to a national policy on the same, its clients, including Spice Telecom and UB, have entered this year. A total of 75-80 metals would be given away on Friday, revealed Kumar.
“Several leading agencies are participating, and also a lot of new agencies. Some of the agencies in the running are Rediffusion DYR, Mudra (South), RK Swamy BBDO, Contract, Orchard, Saatchi & Saatchi, Grey, and Lowe, Bangalore. At the national awards ceremonies, it’s an ocean, some of the best regional advertising created by agencies here may not stand a chance at national awards, and juries may not relate to the sensibilities. Creative teams here are bubbling with energy, and their work deserves recognition too,” he added.
The evaluation: nine judges were divided into three groups of three each, and the categories were split at random between them for marking entries on a scale of one to 10. The organisers – to prevent a single judge’s dominant point of view being impressed upon the jury team of three – did the collation of points.
The event at the Palace grounds’ Sheesh Mahal will pay tribute to O&M’s Mahesh V, who passed away recently.