Top Story


Home >> Advertising >> Article

47 case studies make it to Effie Awards 2007 shortlist

Font Size   16
47 case studies make it to Effie Awards 2007 shortlist

The first round of judging for the Effie Awards 2007 has been completed. The Bombay Ad Club has divulged that as many as 47 entries of the 101 received have made it to the shortlist. O&M leads the show with 13 nominations in the shortlist. Some of the agency’s works are for its clients such as Limca, Cadbury Ulta Perk, Cadbury Dairy Milk, Huggies, Moto Flip, Worldspace, Hutch and many more.

Lowe has nine entries in the shortlist. These are for its clients Limca, Wheel, Lifebuoy, Maruti Suzuki Auto and others. FCB Ulka has six nominations for clients like Santoor, Sunfeats Mily Magic, Tata Indica V2 Xeta and Turbo, among others. Contract follows with five nominations for clients like Cadbury, Asian Paints and HSBC.

McCann Erickson has three nominations for Perfetti Van Melle, Big Babool and Saffola. Leo Burnett has two nominations for Tide and Bajaj Fans. Publicis Ambience has two nominations, too, for Marico and Nihar Naturals. Other organisations like Multimedia Aquarius Pvt. Ltd, Times Global Broadcasting Company Ltd, Grey Worldwide, Bates David Enterprise and Publicis India all have one nomination each.

The complete list of the shortlisted entries is given below.


Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands