The first round of judging for the Effie Awards 2007 has been completed. The Bombay Ad Club has divulged that as many as 47 entries of the 101 received have made it to the shortlist. O&M leads the show with 13 nominations in the shortlist. Some of the agency’s works are for its clients such as Limca, Cadbury Ulta Perk, Cadbury Dairy Milk, Huggies, Moto Flip, Worldspace, Hutch and many more.
Lowe has nine entries in the shortlist. These are for its clients Limca, Wheel, Lifebuoy, Maruti Suzuki Auto and others. FCB Ulka has six nominations for clients like Santoor, Sunfeats Mily Magic, Tata Indica V2 Xeta and Turbo, among others. Contract follows with five nominations for clients like Cadbury, Asian Paints and HSBC.
McCann Erickson has three nominations for Perfetti Van Melle, Big Babool and Saffola. Leo Burnett has two nominations for Tide and Bajaj Fans. Publicis Ambience has two nominations, too, for Marico and Nihar Naturals. Other organisations like Multimedia Aquarius Pvt. Ltd, Times Global Broadcasting Company Ltd, Grey Worldwide, Bates David Enterprise and Publicis India all have one nomination each.
The complete list of the shortlisted entries is given below.