Backed by the Crown Prince of Dubai and UAE Defence Minister, General Sheikh Mohammed bin Rashid Al Maktoum, the 40th International Advertising Association (IAA) World Congress will witness the largest regional creative gathering.
Industry powerhouses such as BBDO, Euro RSCG, FCB, Leo Burnett, Ogilvy, UM7 and Young & Rubicam have signed up to take part in a special industry exhibition section in March 2006.
The Congress and exhibition is being organised by the UAE chapter of the IAA, under the chairmanship of Mohammed Al Gergawi. The exhibition will be held in parallel with the Congress at the Dubai International Convention Centre (DICC) from March 20-23, 2006, and will offer a unique business-to-business opportunity through which agencies can demonstrate their creative and highlight case studies of award winning work.
Joseph Ghossoub, IAA World President Elect, said, “Over the last decade, the region has seen a marked change in creativity through the line, both in terms of development and execution. You just have to see the vision to realise the amount of talent we see here.”
The exhibition is the ideal platform for companies and organisations to establish themselves in this highly competitive industry, particularly those providing products and services in the areas of marketing communications, media, information technology, production and printing. Entry to the exhibition is free and open to trade and industry professionals.
The IAA will also play host to an exhibition of advertising campaigns from around the world, under the banner of ‘Great Ads for a Better Future’. The exhibition has been put together by Advertising Community Together (ACT) – an initiative created by the employees of AdForum.com – and will showcase a comprehensive and unique collection of sustainable development and corporate social responsibility campaigns. The exhibition has been produced in partnership with the United Nations Environmental Programme.
The exhibition will cover three main themes – ‘Taking Care of our Planet’, ‘Taking Care of Others’ and ‘Taking Care of Yourself’ –comprising 350 campaigns from 137 advertising agencies from 37 countries. The exhibition will include posters, print advertisements, TV spots and reports from companies, NGOs and international organisations. The exhibition will be on display at the main concourse of the Dubai International Convention Centre, and is open to the general public.