Three entries from India have been shortlisted for PR Lions. BBDO Mumbai saw 2 entries make it to the shortlist. They were for Touch The Pickle campaign done for P&G’s Whisper and Share The Load for P&G’s Ariel. Touch The Pickle campaign was shortlisted in Corporate Responsibility subcategory while Ariel campaign was shortlisted in Integrated Campaign Led by PR category.
Ogilvy Mumbai’s campaign for Adani Wilmar called Fortune Mother Exchange also made it to PR shortlist in the subcategory Brand Voice incl. Strategic Story Telling.
India missed the boat on Creative Effectiveness Lions this year with no entries being shortlisted in the category. Last year, Lowe’s Help a Child Reach 5 for Lifebuoy was shortlisted in the category.
A total of 200 entries were shortlisted for PR Lions while 27 entries were shortlisted for Creative Effectiveness Lions.