3 Global Services, a customer relationship management (CRM) company and a
100 per cent subsidiary of Hutchison Whampoa Ltd, has signed on O&M and
Axiom Optimals to take care of its creative duties. The account is worth Rs
While the media account will be serviced by Maxus, public relations will be
handled by IPAN.
Birendra Sen, Head, Project Planning and Branding, 3 Global Services, said, “We have retained O&M and Maxus for our creative and media business, while the new agencies on board are Gravity, who will also work on our small creative requirements, and Ipan, who will look after the public relations domain. The objective here is much to do with attracting and retaining talent within the organisation.”
About eight to 10 agencies had pitched for the creative duties and of which five – O&M, Euro, Everest, Contract and Ambience – were shortlisted for the second round. “While we liked the work of other agencies also, we were particularly pleased with O&M and retained them because of their creative and 360 degree approach, which meets our objective,” explained Sen.
3 Global Services supports over four million customers in Australia and the UK, and is operating from Mumbai.