Top Story

e4m_logo.png

Home >> Advertising >> Article

25 crore Arvind Brands account moves to TME

26-January-2005
Font Size   16
Share
25 crore Arvind Brands account moves to TME

Bangalore based apparel major Arvind Brands has decided to move its entire media planning & buying responsibilities to The Media Edge. The account is worth Rs. 25 crore. The business moves to TME from Mediacom. Speaking on the new appointment, Darshan Mehta, President, Arvind Brands, states, “We are delighted to accord The Media Edge with the media responsibilities for Arvind Brands. We were particularly impressed with the strategic approach demonstrated by TME through the use of proprietary tools like Brand Asset Valuator (BAV) and Navigator.”

Meanwhile Divya Gupta, President, The Media Edge states, “This is a significant gain for TME and we are extremely proud and delighted. We demonstrated our strategic approach and our capabilities in providing holistic media solutions. Connecting brands with consumers requires management of a complex interplay of channels and disciplines. Consumers do not necessarily differentiate between media channels and disciplines. The challenge is to identify and evolve ways to engage and intercept the consumer in a relevant way”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group