Top Story

e4m_logo.png

Home >> Advertising >> Article

20:20 MSL wins 24 new business pitches in last two quarters

03-July-2015
Font Size   16
Share
20:20 MSL wins 24 new business pitches in last two quarters

20:20 MSL, Publicis Groupe’s strategic communications and engagement consultancy, announced a series of new business wins across India. Teams from 20:20 MSL across Delhi, Mumbai, Bangalore, Pune, Chennai & Hyderabad collectively won 24 new business pitches over the past two quarters, demonstrating its creative and strategic leadership in delivering insight based integrated approach deigned to generate business impact for clients.

Commenting on the new business wins, Chetan Mahajan, Managing Director, 20:20 MSL & Co Managing Director MSLGROUP India, said: “Today brands need a strategic partner who can co-create and deliver effective result oriented campaigns. The investments we made in building integrated capabilities over the last couple of years have started to pay off. This, alongside our focus on building capabilities in research and insights makes us more relevant than ever, and the series of new wins stand as a testimony that more and more clients trust us to help them stay ahead of the curve”

Notable wins include:

Marico: 20:20 MSL is entrusted for building corporate equity for Marico, while developing and executing large format brand and consumer campaigns for their marquee brands Parachute (Cooking oil, hair care portfolio, skin care portfolio), Nihar (and its multiple variants), Saffola (Cooking Oil, Oats and Muesli), Bio Oil, Medikar and Revive.

Dimension Data: 20:20 MSL is chosen to run an integrated campaign that includes social media, media relations and advocacy programs to engage the influencers through creative storytelling that is channel agnostic with a clear focus on delivering clear business impact.

Swift Key: With the objective of showcasing its strength in language prediction and highlighting itself as a must have productivity app in the Indian market, the UK based company has partnered with 20:20 MSL for media engagement and influencer marketing.

Saavn LLC: 20: 20 MSL was chosen by Saavn LLC in India for media advisory services and influencer engagement through new age media outreach as well as offer experiential solutions with a focus on delivering business impact.

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world