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2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

24-April-2017
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2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

Winners of the APAC Effie Awards 2017 were announced at the Awards Gala last Friday at Four Seasons Hotel Singapore, celebrating Asia Pacific’s most effective marketing campaigns.

Brewtroleum by DB Breweries and Colenso BBDO took home the highly coveted Grand Effie. The same case has also won 3 Golds and 1 Silver.  Four Special Awards were presented on the night. Clemenger BBDO was named the APAC Effie 2017 Agency of the Year, bagging 12 metals. Running behind were Colenso BBDO and MullenLowe Lintas Group.

On the network level, BBDO Worldwide took the lead, with a total haul of 29 metal awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position, respectively.

Brand of the Year and Marketer of the Year awards were presented to DB Breweries – DB Export and Unilever, respectively. These Special Awards are accorded based on the points received on all winners and finalists.

The Awards Gala, attended by some 200 industry professionals, presented a total 71 Effies – 1 Grand Effie, 15 Golds, 21 Silvers and 34 Bronzes. Australia emerged as the strongest market in the region on the effectiveness stage this year, contributing the highest number of metal winners. Following in the ranking are India and New Zealand.

Awards Chairman Anthony Wong says, “At the Effies, we recognise, in particular, great ideas that work in tomorrow's world. Work that has achieved exceptional results by having effective media strategies that augment the brilliant ideas. Work that leads the transformation of business and communication. Work that shines the light on the next chapter of how content and technology collide to make brands matter more than ever. With the bar raised higher year on year, it is a lot more competitive and harder to bring home an Effie now than before. The winners tonight showcase the best work to represent the whole of Asia Pacific. Congratulations to all the winners!”

Organized by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, APAC Effie Awards is recognized by advertisers and agencies as the gold symbol of marketing effectiveness in the region, a pre-eminent award that celebrates and awards ideas that work. Held in conjunction with the 4th Awards was the inaugural APAC Effie Forum 2017, a collaboration with the Singapore Advertisers Association.

Winners and finalists will contribute points towards the ranking on the 2017 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.

The full list of winners can be viewed on the APAC Effie website - www.apaceffie.com.

APAC Effie Awards 2017 - Winners
(Results by Award)

Brand of the Year: DB Breweries – DB Export

Marketer of the Year: Unilever

Agency of the Year: Clemenger BBDO

Agency Network of the Year: BBDO Worldwide
 

Entry Title Category Client Agency Country
GRAND EFFIE
Brewtroleum Brand Experience - Products DB Breweries Colenso BBDO New Zealand
GOLD
Brewtroleum Beverages – Alcohol DB Breweries Colenso BBDO New Zealand
The Massive Hit Beverages Non-Alcohol Frucor Beverages (Australia) Clemenger BBDO / TKT Australia
How Old Will You Be? Financial Products & Services Bank of New Zealand Colenso BBDO New Zealand
The Giant Demo Of Strength Other Products & Services Ambuja Cements Publicis Communications India
Backyard Burger King Restaurants Burger King Colenso BBDO New Zealand
The Boys Retail Pacific Brands Clemenger BBDO Australia
Backyard Burger King Brand Experience - Services Burger King Colenso BBDO New Zealand
Snickers HUNGERITHM Branded Content Mars Australia Clemenger BBDO Australia
Brewtroleum Media Innovation DB Breweries Colenso BBDO New Zealand
Meet Graham Media Innovation Transport Accident Commission Clemenger BBDO Australia
Dads #ShareTheLoad Positive Change Social – Brands P&G India BBDO India India
Cat Street View Small Budget-Services Hiroshima Prefecture I&S BBDO Japan Group / KOO-KI Japan
The Boys Social Media Marketing Pacific Brands Clemenger BBDO Australia
Defeating Exam Hunger Youth Marketing Mars Food China BBDO and Proximity China China
Brewtroleum Brand Experience - Products DB Breweries Colenso BBDO New Zealand
SILVER
Bajaj V - The Nation's Bike Automotive Bajaj Auto TLG India India
Be a Family Person Consumer Electronics and Durables BenQ BBDO Taiwan Taiwan
A Natural Silence Food Brownes Dairy Meerkats Australia
Meet Graham Government / Institutional Transport Accident Commission Clemenger BBDO Australia
Cognitive Collection IT /Telco IBM Ogilvy & Mather Singapore Singapore
Cat Street View Travel / Tourism Hiroshima Prefecture I&S BBDO Japan Group / KOO-KI Japan
Experience Pride with Nation's Bike Brand Experience - Products Bajaj Auto TLG India India
Cat Street View Brand Experience - Services Hiroshima Prefecture I&S BBDO Japan Group / KOO-KI Japan
MILO Champions Brand Revitalisation Nestlé Ogilvy & Mather Singapore
The Boys Branded Content Pacific Brands Clemenger BBDO Australia
Hero of Category vs Heroes of India David vs Goliath Bajaj Auto TLG India India
Brewtroleum Positive Change Environmental – Brands DB Breweries Colenso BBDO New Zealand
The Heart Attack Act Positive Change Social – Non-Profit The New Zealand Heart Foundation Barnes, Catmur and Friends Dentsu New Zealand
Don't Ignore a Cough Programmatic Flordis Affinity Australia
Embracing Dirt Now an Act of Faith Seasonal Marketing Unilever MullenLoweLintas Group India
Lamb:Saving Australia Day 'Orphans' Seasonal Marketing Meat and Livestock Australia The Monkeys Australia
Dads #ShareTheLoad Social Media Marketing P&G India BBDO India India
This Bike Has MS Sponsorship & Event Marketing MS Grey Australia
#HelpAChildReach5 Sustained Success Hindustan Unilever MullenLoweLintas Group India
The Joy Exchange Sustained Success The Akanksha Foundation Ogilvy India Group India
Snap Counsellors Youth Marketing LoveDoctor.in, Chayn India TBWA\India India
BRONZE
JhatkaManaHai (No More Jerks) Automotive Bajaj Auto Ogilvy India Group India
The Water that Loves Water Beverages Non-Alcohol Coca-Cola Japan Co. Ogilvy & Mather Japan GK Japan
Old PC Can't Open the New World Consumer Electronics and Durables Intel China Ogilvy Beijing China
Winning Smart in Malaysia Consumer Electronics and Durables Huawei Technologies Malaysia Ogilvy & Mather Advertising Malaysia
Continued Push for an Equal Future Corporate Reputation/Professional Services ANZ TBWA Melbourne Australia
Mini Legends Financial Products & Services National Australia Bank Clemenger BBDO Australia
Owning the First Job Trigger Financial Products & Services ANZ TBWA\Melbourne Australia
Lamb: Bringing Australians Together Food Meat and Livestock Australia The Monkeys Australia
Snickers HUNGERITHM Food Mars Australia Clemenger BBDO Australia
The Story of India’s Maggi Crisis Food Nestle India McCann Worldgroup India India
Stop It At The Start Government / Institutional Australian Government - DSS BMF Australia
The Heart Attack Act Government / Institutional The New Zealand Heart Foundation Barnes, Catmur and Friends Dentsu New Zealand
Don't Ignore a Cough Healthcare Flordis Affinity Australia
This Bike Has MS Healthcare MS Grey Australia
Embracing Dirt Now an Act of Faith Household/Home Products & Services Unilever MullenLoweLintas Group India
Winning the 4G Race Without 4G IT /Telco Vodafone India Ogilvy India Group India
Supermarket Switch Challenge Retail ALDI Australia BMF Australia
World's First VR Department Store Retail eBay Australia and New Zealand Pulse Communications Australia
Visa The Chase Brand Experience - Products Visa Information System (Shanghai) BBDO and Proximity China China
This Bike Has MS Brand Experience - Services MS Grey Australia
This Bike Has MS Branded Content MS Grey Australia
MMDA IsThereAProblem,Officer?.com Branded Utility Metro Manila Development Authority McCann Worldgroup Philippines Philippines
Winning Smart in Malaysia David vs Goliath Huawei Technologies Malaysia Ogilvy & Mather Advertising Malaysia
Amnesty Unblocker Media Innovation Amnesty International Colenso BBDO New Zealand
Snickers HUNGERITHM Media Innovation Mars Australia Clemenger BBDO Australia
Continued Push for an Equal Future Positive Change Social – Brands ANZ TBWA\Melbourne Australia
#staynegatHIVe Positive Change Social – Non-Profit Love Yourself Dentsu Jayme Syfu Philippines
Free Puppies Forever Positive Change Social – Non-Profit Vision Australia McCann Australia
The Give Registry Shopper Marketing Myer Clemenger BBDO Australia
Reword Small Budget-Products Headspace Leo Burnett Melbourne Australia
Last Words Small Budget-Services Indian Association Palliative Care Medulla Communications India
Maybelline: #BeYourOwnFilter Social Media Marketing L’Oreal Singapore TBWA\Singapore Singapore
Mini Legends Sponsorship & Event Marketing National Australia Bank Clemenger BBDO Australia
Taste of Togetherness Sustained Success Hindustan Unilever Ogilvy & Mather Group India

 

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