The One Club announced the Gold, Silver and Bronze Pencil winners at the 35th Annual One Show. The awards honored the year’s finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content – and also took a historic look back at 35 years of the finest in advertising. From India, Rediffusion Y&R Mumbai bagged two Silver for its work for SeventyMM in the Collateral: Posters, P.O.P and In-store- Single category. The entries won were titled “Harry Potter” and “Avatar”.
More than 600 advertising professional and guests celebrated the winners at the gala event produced by The One Club, the world’s foremost non-profit organization dedicated to recognizing excellence in advertising and design.
“This year’s One Show winners truly reflect the global nature of today’s creativity. Advertising is now shared and viewed all around the world, and the work that was awarded showcased brilliant marketing solutions that transcended borders,” said Mary Warlick, CEO of The One Club.
This year’s Green Pencil Award, which recognizes outstanding work that is environmentally friendly or smart, was presented to the Berghs School of Communication and Stockholm University in Sweden. The students were recognized for their outstanding creative concept for MillionTreesNYC, a program with a goal to plant and care for one million trees across New York City’s five boroughs over the next decade. This was the first time student work has been recognized with a Green Pencil.
“Best of Show” was presented to BBH/London for the Johnnie Walker short film, “The Man Who Walked Around the World.” This six-minute film was shot in one continuous take and stars Scottish actor Robert Carlyle.
Proctor & Gamble was named “Client of the Year” for pushing the boundaries of creativity and taking risks with work including Old Spice “The Man Your Man Could Smell Like” and “Zack Johnson” for Tampax.
Earlier, at the One Show Design 2010, the most prestigious international design competition, from India Bates 141 bagged a Silver, while Karigari Design and Out of the Box earned a Bronze pencil each.