After Vikram Sakhuja was elevated as the Global Chief Executive of Maxus, it became clear that borders on the global map are just for namesake. With consumers and brands going glocal, now so are the media agencies.
Sakhuja believes that structures come out of strategy. “We decided to go through the global network of local agencies route. We need to empower the local markets and it doesn’t matter where they are based.” He further said, “A physical headquarter is an archaic concept. Leadership today is so much more about rallying teams around a cause; and our cause is to deliver 10 out of 10 for clients, everything else follows.”
Vikram Sakhuja speaks more about how he has taken on the mantle of being the Global CEO of Maxus.
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