Mark Patterson, APAC CEO, GroupM, on his recent visit to India, shared his thoughts on how India can adopt some digital learnings from the western world.
Patterson talked about the current focus of digital media being on the social component, evolving from a cycle of being focussed on display SEO, SEM, and now a mix of social and mobile.
He stated that India could learn from UK and the US – countries that have been able to drive the digital growth much faster, closing this gap between time spent by the consumer digitally and investment made by marketers on the digital medium, whereas India still has a huge gap.
“The West has significantly been more successful in closing this gap, and convincing clients to invest marketing funds into digital media and using data and analytics in a very significant way to help clients overcome the challenges,” said Patterson.
“We need to bring the relentless use of data and analytics to India faster. Srini (CVL Srinivas, CEO, GroupM South Asia), in his new role, is completely focussed on a relentless digital drive, both in terms of scale, product offering, analytics, data and creativity, and creating content for the digital environment,” he concluded.
To know more on what Patterson had to say, click here