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2-min video: Definition of creativity is changing - KV Sridhar

2-min video: Definition of creativity is changing - KV Sridhar

Author | Twishy | Tuesday, May 28,2013 7:19 PM

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2-min video: Definition of creativity is changing - KV Sridhar

Leo Burnett’s Portfolio Night, partnered by exchange4media, held in Delhi for the first time witnessed participation from young advertising copywriters, art directors, designers and several renowned creative directors. Since its debut in 2000, Mumbai has been one of most popular Portfolio Night cities. The event saw enormous response in the Capital, with participants coming from all parts of the Northern region.

Speaking about the talent on display, KV Sridhar, Chief Creative Officer, Leo Burnett India and Subcontinent said, “I saw very interesting work, with portfolios having a mix of case studies, films, print ads and logo. I am amazed to see the kind of access these young ones have to technology and knowledge about advertising.”

According to him, the definition of creativity is changing and now it’s all about product designs, installations, 3D designs, promotions and activity.

The young guns got a chance to share their portfolios with some of the most senior and experienced creative honchos.

Sridhar was one of the judges at the 11th edition of Portfolio Night on May 22, 2013 by Leo Burnett. He shares his experiences on judging the young talent as well as the evolving trends in the industry.

Watch the video to know more…

http://www.youtube.com/watch?v=Dprdw5Lqau4&feature=youtu.be

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