2-min video: Create work that you would like to see on screen – Piyush Pandey
“Create what you like,” said Piyush Pandey, Executive Chairman and National Creative Director, Ogilvy & Mather, India to the youth aspiring to be a part of the creative world.
Pandey, one of the judges at the 11th edition of Portfolio Night rolled out on May 22, 2013 in JWT office in Mumbai expressed that though all the participants were extremely creative, they were more award-oriented.
About 90 students participated in the event, which was judged by 28 industry honchos. According to Pandey, all these students were capable of being a part of one agency or the other; they needed guidance in terms of creating work that they like.
In an attempt to show the youth the correct direction, Pandey expressed that they should create work that they themselves would like to see on screen.
To know more on what Pandey had to say, watch the video
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions