“Create what you like,” said Piyush Pandey, Executive Chairman and National Creative Director, Ogilvy & Mather, India to the youth aspiring to be a part of the creative world.
Pandey, one of the judges at the 11th edition of Portfolio Night rolled out on May 22, 2013 in JWT office in Mumbai expressed that though all the participants were extremely creative, they were more award-oriented.
About 90 students participated in the event, which was judged by 28 industry honchos. According to Pandey, all these students were capable of being a part of one agency or the other; they needed guidance in terms of creating work that they like.
In an attempt to show the youth the correct direction, Pandey expressed that they should create work that they themselves would like to see on screen.
To know more on what Pandey had to say, watch the video