Chennai-based creative shop 1pointsize has secured a finalist nomination in the 2004 London International Advertising Awards – one of the most prestigious awards for creative excellence in advertising and design.
The group earned the nomination in the print single (apparel) category. The ad titled ‘Spring Collection’ was done for the brand Perri Alley.
Pleased with the finalist nomination, Sharad Haksar, Head, 1pointsize, said, “The London Awards is known for its rigorous judging procedure. There is no concept of a bronze or a silver metal here. There is just one winner. If you score 7.5/10 you’re a finalist and if you score 9/10 you’re a winner. It’s as simple as that. I will be glad if we can convert it into a winged statue.”
There were close to 13,000 entries from over 70 countries for the awards. The final results declaring the winners will be announced on November 9, 04.